Justin Bieber actually broke the internet not Kim
Kardashian. The pop star's recent Calvin Klein
campaign boosted the brand's social media
credentials immensely, according to UK Daily
Mail.
According to WWD, the designer brand has
amassed 3.6 million followers across its
social media channels ever since Justin -
alongside Lara Stone - was unveiled as the
face of its Spring campaign.
If that wasn't enough, the campaign's
hashtag #mycalvins generated 1.6 million
Twitter mentions in the first 48 hours;
that's five times the amount of
#breaktheinternet mentions that Kim
Kardashian and her bare derriere
accumulated for Paper Magazine.
